Description:

Your site will inevitably go down. Worse yet, thanks to Twitter and blogs there's a good chance that all of your customers will find out about your downtime. This presentation aims to help you turn that downtime from a disaster into an opportunity to strengthen your customer relationships. All it takes is a little preparation up front, communication during the event, and some explanation after the event.

Based on a review of numerous downtime events over the past few years, this talk will present a simple framework that you can use inside your company to handle downtime effectively, and give you advice on how to get it adopted within the organization.

About Lenny Rachitsky

Lenny Rachitsky is the head of R&D at Webmetrics, and has played a key role in the evolution of the web performance monitoring space. Previously leading the engineering department at Webmetrics, he now focuses on the future direction of the performance and monitoring industry by sharing best practices, analyzing industry trends, and collaborating with members of the web performance community. He is currently working on developing new products and technologies that further enable companies to reduce downtime, optimize performance, and increase revenue.