Description

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book. You’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

Reviews

On May 12 David Greenbaum wrote: Book Review: #tweetsmart: 25 Twitter Projects to Help You Build Your Community
Although the title doesn't clearly hint at this, this book's primary audience is growing your business or audience using twitter. Each chapter is a short and simple way of using twitter to "build your community" but in reality it's about getting your message across. Full Review  >

Rating: 5.0

On Apr 30 Matt Brier wrote:
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Rating: 5.0

On Apr 23 renee shelton wrote:
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Rating: 5.0

On Apr 14 Elissa Shevinsky wrote:
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Rating: 4.0

On Mar 22 Claudio Ramirez wrote:
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Rating: 3.0

On Feb 22 Juan Jose de Leon wrote: Lots of ideas for twitter conversations
If you have run out of ideas of what you can use twitter for, take a look at this book. Lots of easy projects that can be quickly implemented. Full Review  >

Rating: 4.0

On Feb 21 Shawn Day wrote: More about Engagement than Community Building
McDougall's book provides 25 solid projects that online marketers can put to use to engage with buyers using twitter. It is written in a lively and fun style and will pave the path for those unconvinced that Twitter can be employed to reach a new or existing market for a product or service. Although many of the projects could be employed to share a message or spark local interest in a cause, its primary audience is sellers and it would benefit from more information on how to build and sustain communities beyond simple one-off projects. Although seeking to provide ways to build community I find that this is more of a twitter marketing manual and is restricted to shorter limited ways to engage with customers than concrete longer term strategies for building community. This is not an easy task and there are pitifully few places to turn for advice on this process. This is a practical and direct read for a small or medium business person attempting to gain rapid familiarity with some of the subtler aspects of online engagement using Twitter. Full Review  >

Rating: 3.0