Description

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Reviews

On Jun 24 Hernan Garcia wrote: A good primer on gamification for web applications
After reading it I bet you will start finding places where you can implement some of these techniques to make your application more enjoyable and engaging. A very meaty book. Lots of content packed in 336 pages (e-book version for iPad). I have been intrigue by the subject for the last two years, so when I saw this book I jump into it with renovated interest. Full Review  >

Rating: 4.0

On Jun 21 Charles Bess wrote: Gamification a good foundation for a complex area
Everything in life is a game. Someone is always keeping score and being measured, whether we like it or not. Gamification takes the concept of measurement, behaviors and engagement into the business setting in ways that can enable organizations to meet their objectives. This book serves as a solid foundation. Full Review  >

Rating: 4.0

On Jun 6 Cerys Willoughby wrote:
Full Review  >

Rating: 3.0

On May 13 Tushar Jain wrote:
Full Review  >

Rating: 3.0