Description

Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today’s real-time economy.

Reviews

On Nov 19 David Briddock wrote: accomplished entry point to the world of Game Mechanics
Examples as divergent as multi-player online games, social media, mobile apps, 3D animation and visual data analytics. Full Review  >

Rating: 4.0

On Nov 1 Tushar Jain wrote: Enterprise Games
Book is written in pretty simple language and style which put very little demand on your nerve cells. Full Review  >

Rating: 3.0

On Oct 30 Charles Bess wrote: Good overview of games in the enterprise
Over the weekend, I had the opportunity to read Enterprise Games--using game mechanics to build a better business. I have read a number of books on gamification and found this one to be the best discussing the issues of gamification in business. This book discusses the relationship between the game world and the real world and provides useful guidance on embracing game techniques in business. Full Review  >

Rating: 4.0

On Oct 7 Bea Kylene Jumarang wrote: Useful resource on emerging business practices
You'll learn a lot, if you care to read it cover to cover. Not only will you discover the solid rationale behind introducing games to an enterprise, but you'll also understand how games are being utilized to make work a better phenomenon. Full Review  >

Rating: 5.0